Clinical Needs Finding/Ethnographic Research

03 Nov 2017
9:30 am - 10:15 am
Imperial Ballroom D

Clinical Needs Finding/Ethnographic Research

Before the development of any new solutions begins, must first identify and understand the opportunities that are associated with your strategic focus area.  The process of identifying opportunities requires you to utilize a combination of background research, first-hand observations, and interviews to find new ways of looking at medical processes, procedures, events, costs and resource allocation.  The well-observed problems that emerge through these activities are at the heart of defining a need – the fundamental building block for the innovative process.